Probably the most interesting thing to other App Developers is how Apps are selling on the App Store. There are well over a million Apps available now, making marketing and selling Apps considerably more challenging then when the App Store first opened. At this point GraphPad is completely buried in the App Store, so it appears that the biggest problem with selling GraphPad is getting the word out. To do this, I have a freeware version that I used to hopefully market GraphPad as well as give users the opportunity to try GraphPad before buying. How well that actually works has always been something of a mystery, until recently at least.
The screenshot below shows the monthly stats on my GraphPad products from the App Store. There’s a noticeable spike of downloads on October 21st when I had over 8 thousand downloads of the freeware version. I have no idea why the sudden spike in downloads, someone somewhere wrote a review or promoted it in some fashion, but it was a one day event and the downloads immediately returned to their pre-spike numbers afterwards. Unfortunately, the spike resulted in absolutely no change in either purchases of GraphPad, visits to my webpage or blog, or contacts from prospective buyers. My conclusion, therefore, is that having a freeware product doesn’t have a significant positive affect on sales and in fact, may be actually reducing purchases for users who find the freeware version adequate for their purposes. Since there’s no positive impact on sales and a very probable negative impact, I’ve decided to remove the freeware version for the time being. Customers who sincerely would like to try GraphPad before purchasing can contact me through my website below and I’ll be happy to setup a 30 day trial for them to work with.
GraphPad Website: http://www.graphPadPro.com